Hip hop best bet for a cheese that will please: Swiss study
By Editor - Thu Mar 14, 12:07 pm
Nine wheels of Emmental cheese weighing 10 kilos (22 pounds) each were placed in separate wooden crates last September to test the impact of music on flavor and aroma. The cheese was exposed 24 hours a day to A Tribe Called Quest’s hip hop track “We Got it From Here”, Mozart’s ‘Magic Flute’ opera or Led Zeppelin’s rock classic “Stairway to Heaven”. “The hip hop sample topped the list of all cheese exposed to music in terms of fruitiness…(it) was the strongest of these in terms of smell and taste.” Benjamin Luzuy, a Swiss TV chief and jury member, told Reuters TV: “The differences were very clear, in term of texture, taste, the appearance, there was really something very different.” The experiment, instead of using loudspeakers, used mini transmitters to conduct the energy of the music into the cheese.
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