12:03:28 PM PDT - Saturday, August 13th, 2022

A16z-backed Shein challenger Cider is growing rapidly  

By Editor - Tue Aug 02, 12:39 am

Shein has shown the world how combining social media marketing, data analytics, and China’s well-oiled supply chain has created a $100 billion fast fashion behemoth . Its success naturally spawns imitators and challengers. Among its fastest-growing challengers is Cider, which, like Shein, relies on China’s responsive clothing manufacturers to sell affordable, trend-led pieces to customers around the world. Cider has racked up roughly 7.4 million installs across the world to date, according to data provided by market intelligence firm Sensor Tower. That number is dwarfed by Shein, which gained over 170 million downloads worldwide in 2021 and surpassed Amazon as the top shopping app in the U.S

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A16z-backed Shein challenger Cider is growing rapidly

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