Aether wants to shift you from blood diamonds to gems pulled from thin air
By Editor - Mon Mar 13, 1:24 pm
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Diamonds: carbon, transparent, expensive, symbolic of love and commitment — and many of them come dripping with human rights abuses . They also come with a heavy environmental burden, even the lab-grown ones. So what if diamonds could be done differently, with proper traceability and sustainability? That’s exactly where Aether , a diamond-growing company based in New York, is trying to change the narrative around diamonds. “The only thing transparent in this industry are the stones,” says Ryan Shearman, CEO of Aether Diamonds in an interview with TechCrunch. “There is no supply chain on planet Earth that’s fully traceable with respect to mined diamonds. And the same goes for a lab-grown diamond; it’s better when you’re talking about a lab-grown diamond, but it’s still nowhere near fully traceable.” Although people are more aware of the human impact of diamond mining, and terms such as “blood diamond” or “conflict diamond” are well recognized, the environmental impact of diamond mining is enormous and perhaps a little less well-known.
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Aether wants to shift you from blood diamonds to gems pulled from thin air
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