10:43:11 AM PDT - Saturday, August 13th, 2022

Amazon Prime Video launches localized services for top three markets in Southeast Asia  

By Editor - Mon Aug 01, 8:26 am

Amazon Prime Video today launched localized versions of its streaming service in Southeast Asia’s biggest markets — Indonesia, Thailand, and The Philippines. The company is attempting to boost its subscriber base in the three markets by increasing its investment in local production, releasing original slates for each territory, and giving customers special offers like seven-day free trials and discounts. “We’re delighted to be increasing our investment in Prime Video for customers in Southeast Asia, making it a truly localized experience—from local content specifically sourced for our customers to a localized user experience and the first full-scale local marketing campaign,” Josh McIvor, director of International Expansion, Prime Video, said in an official statement. “Our support of local production companies in Southeast Asia is a significant step towards our broader international expansion plans and our ambition to become the most local of global streaming services.” Prime Video has been available in Southeast Asia since 2016 , but until now it had never featured original content offerings, nor did it feature the local-language interfaces and subtitling that are typical in more developed markets. To promote the new offerings, Amazon Prime Video is introducing free one-week trials and promotional subscription prices that last until December 2023 as part of its relaunch efforts in Indonesia, Thailand, and The Philippines. The discounted subscriptions will cost 59,000 Indonesian rupiah ($3.98), 149 Thai baht ($4.10), and 149 Philippine pesos ($2.69). “Southeast Asia is a tapestry of cultures, languages, and histories, and there has truly never been a better time to be a content creator or a content consumer in this part of the world,” said Erika North, head of Asia-Pacific Originals, Prime Video

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Amazon Prime Video launches localized services for top three markets in Southeast Asia

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