Amazon Prime Video’s ‘Thursday Night Football’ starts strong with 15.3 million viewers
By Editor - Thu Sep 22, 12:33 pm
The first exclusive “Thursday Night Football” game on Amazon Prime Video was a win for the streaming service, with 15.3 million viewers, the company announced today. Amazon’s successful “TNF” game underscores the value that live sports bring to streaming services. On average, “TNF” games usually earn about 12.84 million viewers across Amazon, Fox and the NFL Network, which have all shared the NFL package up until this year. Last week’s total viewership exceeded Amazon’s expectations of 12.5 million viewers, according to AdAge . The total figure of 15.3 million viewers from Amazon’s first “TNF” game of the year is a combination of Amazon’s first-party measurement and Nielsen’s third-party measurement.