4:54:49 PM PST - Wednesday, November 30th, 2022

Bank engagement startup Flourish Fi leans into concept of ‘banks aren’t going anywhere’  

By Editor - Wed Nov 23, 5:32 am

Developing better financial habits is something we can all benefit from, and Flourish Fi wants to be the engine driving those efforts in Latin America. The San Francisco-based startup, co-founded by Jessica Eting and Pedro Moura in 2018, licenses technology to banks and fintechs so that they can provide better customer engagement and loyalty while customers increase their knowledge of all things financial. “We work with a lot of individuals who are new to the financial system,” Eting told TechCrunch. “In Latin America, we also saw a lot more people open a banking account when they became digitized, especially given the government assistance programs being started.” We profiled the company in 2021 when it raised a $1.5 million pre-seed round led by Canary. Focusing on mid-sized banks and fintechs, Flourish Fi offers a low-code SaaS model with three modules: A rewards engine that banks can tailor to incentivize users when they complete tasks like saving or paying bills on time. A financial knowledge module where customer account insights and spending patterns are turned into a question-and-answer game. An intelligence hub that provides the financial institution with new insights on its consumers and helps drive business decisions. Flourish Fi co-founders Pedro Moura and Jessica Eting (Image credit: Flourish Fi) Now armed with $2.3 million in new seed funding, the company looks to expand its presence in Latin America, invest in product development and add to its 20-person team, Eting said

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Bank engagement startup Flourish Fi leans into concept of ‘banks aren’t going anywhere’

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