1:25:34 AM PST - Wednesday, December 7th, 2022

Blizzard ends 14-year licensing deal with NetEase in China  

By Editor - Wed Nov 16, 9:56 pm

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In a somewhat surprising turn, Blizzard Activision, the California-based gaming publisher behind global hits like World of Warcraft and Overwatch, will be suspending most of its games in China due to the expiration of licensing agreements with NetEase, the second-largest gaming company in the country. Blizzard’s announcement is set to end a 14-year licensing partnership between the two gaming giants. All told, Blizzard has been providing gaming services in China through various partners, including Electronic Arts-backed The9, for 20 years. From January 2023, most of Blizzard’s titles will stop operating in China. That includes the likes of World of Warcraft, Warcraft III: Reforged, Overwatch, the StarCraft series, and Diablo III. Diablo Immortal co-development and publishing is covered under a separate agreement between the two companies, Blizzard said. The companies each released their own response explaining the end of the marriage. ”The two parties have not reached a deal to renew the agreements that is consistent with Blizzard’s operating principles and commitments to players and employees, and the agreements are set to expire in January 2023,” said Blizzard

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Blizzard ends 14-year licensing deal with NetEase in China

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