Dame Products expands sexual wellness product line following $7M raise
By Editor - Wed Sep 21, 8:53 am
Sexual wellness company Dame Products is targeting audiences at a new price point after raising $7 million in new Series A funding. The New York–based company launches the Dip vibrator on October 12, which it describes as “an unintimidating, inclusive entry point to pleasure for people who are in the early stages of their sexual wellness journey.” Dip is priced at $49, which is about $50 less than similar Dame products. Dame was founded in 2014 by CEO Alexandra Fine, who initially wanted to be a sex therapist. She kicked off the company with $575,000 from an Indiegogo campaign and turned Dame into a profitable business that was bootstrapped until December 2020. That was when Fine raised $4 million to expand the team and product line. Fine told TechCrunch that Dame is known for its products aimed at “innovating for sexual wellness through real people.” The company offers about 30 different items, from the traditional vibrators to gummies to serums. “About 40% of our products are not vibrators, and we have been able to expand through some tried-and-true processes, tweaked for the product type; then we work with consumers to make something they think is good,” Fine added. “The new funding enables us to continue to expand our product line with Dip, especially our replenishables, do more product innovation and add to our content and community.” Since the seed round, the company launched several new products, including gummies; settled with the New York Metropolitan Transportation Authority to run ads on the subway ; and went into Sephora and started its Clinical Board focused on sexual health.
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