1:45:54 PM PDT - Wednesday, August 10th, 2022

Empathy is essential for building a loyal team, says Kolors co-founder Anca Gardea  

By Editor - Fri Aug 05, 6:02 am

Whether you’re riding a chicken bus in Nicaragua or a Greyhound in the United States, intercity bus travel is rarely a glamorous affair. Despite its essential nature in moving people for vacation, visiting family and business, this particular mode of transportation has often been reduced to its most essential components — plenty of seats, wheels, an engine and a driver — in order to make the most amount of profit for the least amount of effort. In Latin America, advancements in technology coupled with a growing middle class with more disposable income have opened up the bus industry for disruption. Kolors, a Mexico City-based startup that is providing an elevated bus service and intelligent intercity mobility, might just have a first-mover advantage on that disruption. Anca Gardea, co-founder, chief technology officer and head of product at Kolors, previously founded Busolinea, one of the first bus aggregators in Mexico and Latin America. As with Kolors, Gardea founded Busolinea with her husband, Rodrigo Martínez — Gardea is the technology-minded one in the relationship, while Martínez handles the business aspects. A few months into founding Busolinea, the company was purchased as a subsidiary by one of the largest intercity bus incumbents in Mexico. Gardea and Martínez went on to lead the digital unit for that company, where the two gained plenty of experience in various aspects of modernizing the intercity bus industry

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Empathy is essential for building a loyal team, says Kolors co-founder Anca Gardea

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