Facebook’s behavioral ads lacked legal basis, Dutch court rules
By Editor - Wed Mar 15, 9:11 am
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In the latest blow to Meta’s consentless behavioral ad-targeting business in Europe , a Dutch court has found the social media giant’s Irish subsidiary did not have a lawful basis to process local users’ data for ad targeting. Dutch privacy advocacy group, the Data Privacy Foundation (DPS), along with a local consumer protection not-for-profit, Consumentenbond , filed suit against the company formerly known as Facebook back in 2019 — arguing the social networking service was in breach of EU data protection rules by failing to obtain permission from users to process their data for ad targeting and urging local users to join the action seeking collective redress for Facebook privacy violations in the form of compensation. Facebook fought to block the lawsuit on procedural grounds. But in July 2021 the Amsterdam District Court ruled it could proceed and the hearing took place later that year. And in a ruling issued today the court has found Facebook Ireland broke privacy law when it processed the personal data of Dutch Facebook users for advertising purposes without a proper legal basis (such as consent) — between April 1, 2010 and January 1, 2020 (a cut off that’s related to a change in the local legal regime for this type of litigation; not to any changes in how Meta processes people’s data).
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Facebook’s behavioral ads lacked legal basis, Dutch court rules
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