Get ready for a HBO Max – Discovery+ mashup app in 2023
By Editor - Fri Aug 05, 3:02 am
The headline of Warner Bros. Discovery’s earnings call was something a lot of people dreaded : HBO Max and Discovery+ are merging into a new service. The company will roll out this new offering — which doesn’t have a name yet — for U.S.-based consumers in the summer of 2023, with LatAm expansion later that year, and the European market launch in 2024. The firm aims to merge different offerings like acclaimed scripted shows such as “Succession,” “Euphoria,” and the upcoming “House of Dragons” from HBO Max and unscripted shows such as “90 Day Fiancé” and “Fixer Upper,” under one service. Warner Bros. Discovery will start this merger process by cross-posting content on both services. Discovery+ will start showing CNN originals starting this month under a new tab, and HBO Max will gain some reality shows from Chip and Joanna Gaines’ Magnolia Network starting September 30.
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