12:38:32 PM PDT - Friday, October 7th, 2022

How Adobe and Salesforce are fine-tuning customer experience tools  

By Editor - Thu Sep 22, 2:36 pm

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It was a big week for the customer experience market, with two major players in the marketing tool space taking swings to bring the idea to the next level. The pair of moves taken together could move customer experience closer to reality after a long period of ambition. “Customer experience” is kind of a vague notion . The idea is that you want your customers to feel good every time they interact with you, whether in person or online. You certainly know when that doesn’t work well, but it can be more subtle than simply a big smile in person or a successful outcome online. It’s more about taking the extra step to get ahead of problems before they happen or designing a product in an elegant way to reduce friction. It seems that with all the data we have about customers these days, companies should be doing better at generating positive experiences

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How Adobe and Salesforce are fine-tuning customer experience tools

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