JBalvin enters the digital wellness space with the launch of a bilingual mental health app
By Editor - Thu Sep 22, 10:30 am
JBalvin, the Prince of Reggaeton, has been candid with his fans about his mental health struggles and healing journey. Now, he’s productizing some of his journey by launching OYE , a Spanish/English wellness app. The app, which seeks to support those struggling with mental health issues, was built by Balvin and his two co-founders Mario Chamorro, a creative wellness activist and acting CEO; and Patrick Dowd, a creative strategist, and the company’s COO. “This is one of my biggest dreams because it comes from my heart,” Balvin told TechCrunch in an interview. “I’m human just like anyone else and I felt I had this mission to make the world a better place starting with mental health.” The company says that, while a co-founder, Balvin will be chief dream officer, or CDO. While it’s a creative title, it’s unclear how much Balvin will have in day to day operations or if he will largely be used for marketing and distribution efforts. The company told TechCrunch Balvin’s role, other than being a co-founder, is to help push the team to “dream bigger.” According to an internal study conducted by OYE, 92% of respondents in Latin America have a negative understanding of mental health and mental health services.