10:57:11 PM PST - Tuesday, December 6th, 2022

Kenya’s Twiga dismisses in-house sales team, affecting 21% of it employees  

By Editor - Wed Nov 16, 12:27 pm

  • Comments Off on Kenya’s Twiga dismisses in-house sales team, affecting 21% of it employees

Kenya’s B2B e-commerce food distribution platform Twiga has laid off 211 of its full-time employees following restructuring that has eliminated the company’s in-house sales team. The laid-off staff make up 21% of the over 1,000 employees mainly in Kenya, where it links farmers or agricultural producers and fast-moving consumer goods manufactures to retailers. The agritech’s CEO and co-founder Peter Njonjo told TechCrunch that the laid-off trade development representatives were given the option of working for the company as independent agents with pay based on the customers they acquire and sales they make. The representatives signed up vendors and were in charge of customer relations, gathering market intelligence and promoting products to clients. In the current proposition, the agents will carry out similar duties. Reports also state that Twiga has limited its staff travel allowances as part of its cost-cutting measures. “Twiga recently launched a new optimized sales agents’ program … where current Trade Development Representatives (TDRs) will transition from permanent employees into independent agents on a 100% commission basis,” said Twiga in response to a TechCrunch inquiry, adding that the transition of the TDRs was made in line with labor laws and that impacted employees were granted the first right of refusal to transition to the new model. Twiga starts commercial farming, looking to guarantee quality, sustain supply The company says it plans to create 1,000 opportunities through the agent model by the end of next year’s first quarter.

Original post:

Kenya’s Twiga dismisses in-house sales team, affecting 21% of it employees

  • Comments Off on Kenya’s Twiga dismisses in-house sales team, affecting 21% of it employees

Leave a Reply

Comments are closed on this post.