11:39:30 AM PDT - Monday, August 15th, 2022

Online-only home solar seller bags $23M, pledging ‘dramatically lower prices’  

By Editor - Fri Aug 05, 2:53 pm

Project Solar doesn’t make solar panels, nor does it employ crews to plop them on roofs, but the startup argues it can shake up the residential solar business by steering clear of sales reps and automating parts of the ordering, design and installation process. Backed by $23 million in fresh series A funding led by Left Lane Capital, Project Solar says it is on track to install 30 megawatts of solar this year, mostly in California and Texas, while apparently undercutting some of its competitors on price. The startup aims to top its 2022 installation figure by a factor of five in 2023. But first, some context: Tesla bailed on door knocking ages ago, only to see its marketshare slump.

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Online-only home solar seller bags $23M, pledging ‘dramatically lower prices’

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