12:17:59 PM PDT - Saturday, August 13th, 2022

Previ wants to subtract personal expenses from your paycheck with a cash-back twist  

By Editor - Tue Aug 02, 3:16 pm

Why disrupt the bank account when you can go straight to the true source of all consumer spending: an individual’s paycheck? Brandon Rodman , who founded customer communications platform Weave but left before the company went public last year, has started a new company that aims to get consumers to deduct everyday expenses directly from their paycheck. Previ connects users who want cash-back deals and ease of payment with partners that want a cheaper way to acquire customers. To further sweeten the collaboration, Previ takes on the “risk” of consumers and pays its partners on behalf of them (and plans to take out a debt line in the future to fund these payments). In return for lead generation, partners pay Previ a fixed fee, and a fixed percentage is sent back to the consumer as a cash-back advantage. The easiest way to understand the startup is to think about incentives.

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Previ wants to subtract personal expenses from your paycheck with a cash-back twist

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