4:08:10 AM PDT - Thursday, September 29th, 2022

Reusable packaging startup Olive creates new model to keep clothes out of landfills  

By Editor - Wed Sep 14, 10:33 pm

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When Olive launched in 2021 , it aimed to eliminate waste from online shopping by enabling consumers to order from multiple sites and get products in one reusable package. Today, the company relaunches itself in the business-to-business space to work initially with apparel retailers on establishing a circular economy that delivers clothing and accessory orders in waste-free, reusable packaging, while also making consignment easier. Olive starting with apparel is fitting because the fashion industry is quite wasteful, contributing an estimated 13 million tons of textile to landfills per year. It’s an area that quite a few venture-backed companies are also attacking, from thredUp to Vinted to Archive . Olive founder Nate Faust, who previously co-founded Jet.com and then sold the company to Walmart in 2016, told TechCrunch he saw where consumer behavior was shifting: more of a “buy, buy, purge,” behavior, where people buy until their closets bulge and then they get rid of clothes so they can buy more.

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Reusable packaging startup Olive creates new model to keep clothes out of landfills

  • Comments Off on Reusable packaging startup Olive creates new model to keep clothes out of landfills

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