6:07:03 AM PDT - Tuesday, October 4th, 2022

Smaller Dreamforce still comes up big in first live meeting in three years  

By Editor - Fri Sep 23, 1:58 pm

Marc Benioff and company certainly know how to put on a show. In fact, Benioff has been putting on Dreamforce customer spectacles since 2003 — that is, until the pandemic came along and put the whole shebang online for a couple of years. With the Salesforce event back live and in person this week, just in time for its 20th anniversary, everyone seemed to be happy to be together at a live event. With a reported in-person attendance of 40,000, it was significantly smaller than the peak pre-pandemic numbers of over 150,000, when every hotel in San Francisco would sell out, but it was still substantial. And if you count the 110,000 who watched some part of the event online (including myself), you could argue it was about the same

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Smaller Dreamforce still comes up big in first live meeting in three years

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