11:17:51 PM PST - Monday, December 5th, 2022

SponsorUnited secures $35M investment to build out its database of brand sponsorships  

By Editor - Mon Nov 21, 5:18 am

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Sponsorships are a multibillion-dollar industry. But data on sponsorships, like who’s sponsoring who, can be tough to come by because of the various forms they take — and channels on which those sponsorships take place (think not only websites and social media posts but also physical signage and even sports team jerseys). For both brands and the recipients of sponsorships, the lack of data presents a challenge. Brands don’t always know how much to charge sponsors, while sponsors aren’t consistently aware of sponsorship deals currently in place. Frustrated by the sponsorship space’s opaqueness, Bob Lynch, the former VP of corporate partnerships for the Miami Dolphins, in 2017 founded SponsorUnited , a software-as-a-service platform that provides analytics data on the sponsorship industry. SponsorUnited claims to track over a million sponsorships across 250,000 brands, including every U.S.-based major league sports team. “When I joined the Miami Dolphins after a decade in media, I immediately realized there was significant complexity and a lack of transparency and standardization within sponsorships, making it hard for brands and teams to optimally partner,” Lynch told TechCrunch in an email interview

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SponsorUnited secures $35M investment to build out its database of brand sponsorships

  • Comments Off on SponsorUnited secures $35M investment to build out its database of brand sponsorships

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