Spotify’s new ‘DJ’ feature is the first step into the streamer’s AI-powered future
By Editor - Mon Mar 13, 1:23 pm
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Spotify has bigger plans for the technology behind its new AI DJ feature after seeing positive consumer reaction to the new feature. Launched just ahead of the company’s Stream On event in L.A. last week, the AI DJ curates a personalized selection of music combined with spoken commentary delivered in a realistic-sounding, AI-generated voice. But under the hood, the feature leverages the latest in AI technologies and Large Language Models, as well as generative voice — all of which are layered on top of Spotify’s existing investments in personalization and machine learning. These new tools don’t necessarily have to be limited to a single feature, Spotify believes, which is why it’s now experimenting with other applications of the technology. Though the highlight from Spotify’s Stream On event was the mobile app’s revamp, which now focuses on TikTok-like discovery feeds for music, podcasts, and audiobooks , the AI DJ is now a prominent part of the streaming service’s new experience. Introduced in late February to Spotify’s Premium subscribers in the U.S. and Canada, the DJ is designed to get to know users so well that it could play whatever you want to hear with a press of a button. With the app’s revamp, the DJ will appear at the top of the screen under the Music sub-feed for subscribers, serving both as a lean-back way to stream favorite music and as means to push free users to upgrade
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Spotify’s new ‘DJ’ feature is the first step into the streamer’s AI-powered future
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