Sprig raises $30M to help companies gauge users’ reactions to products
By Editor - Tue Aug 02, 8:59 am
Sprig , a startup offering tools for user and software product research, today announced that it raised $30 million in a funding round from Andreessen Horowitz, Accel, First Round Capital, Elad Gil and Figma Ventures. It brings the company’s total raised to $90 million, which CEO Ryan Glasgow says is being put toward expanding Sprig’s service line, support sales and marketing efforts, and dedicating resources to integrations and partnerships. Glasgow founded Sprig in 2019. Prior to starting the company, he was an early team member and product manager at website builder Weebly and search app Vurb. While at Weebly, Sprig says he realized how difficult it was to research across the product development life cycle, especially when timelines are tight and research resources are in high demand.