12:25:31 PM PDT - Wednesday, August 10th, 2022

Ticketmaster, TikTok partner to give users a new way to discover and purchase event tickets  

By Editor - Wed Aug 03, 7:35 am

Ticketmaster and TikTok are partnering to launch an in-app feature that lets users discover events through the popular short-form video app. With this new partnership, TikTok users will be able to buy tickets for events they’re interested in directly through TikTok. Creators can now search for relevant Ticketmaster events and add destination links to their videos. Ticketmaster says the new feature will only be available to select creators at launch and will scale to more users over time. Eligible creators can now select the “Add link” option after tapping and selecting the new Ticketmaster option before posting a video. Creators can then search for any event on Ticketmaster and then select “Add to video” to add the link. Once creators share their video, it will display the event link on the bottom-left to allow viewers to click and purchase tickets via an in-app browser.

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Ticketmaster, TikTok partner to give users a new way to discover and purchase event tickets

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