Top anonymous social app NGL forced to stop tricking its users
By Editor - Thu Aug 04, 4:23 pm
A popular anonymous social app that was misleading its users with fake messages has been forced to change. The top-ranked app NGL , which became the No. 1 app on the U.S. App Store in June, quietly rolled out an update yesterday that sees it now informing users when they receive messages that aren’t from their friends — as users had been previously led to believe. Before, NGL sent these fake messages as a means of creating engagement, then charged for “hints” about the message’s sender. The app has also now lowered its subscription pricing, which promises to reveal details about who is behind the anonymous messages. NGL is one of a handful of anonymous social apps that had recently shifted their attention to Instagram after Snapchat cracked down on apps of this nature using its developer tools, as part of Snap’s broader efforts to reduce harm to minors.