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Track and capture: Getting started with attention metrics  

By Editor - Mon Nov 21, 8:00 am

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Sylvain Le Borgne Contributor Share on Twitter Sylvain Le Borgne is MediaMath’s chief partnership officer and head of data and analytics. At the heart of all advertising lies the ultimate goal: Cut through the noise and capture a potential consumer’s interest long enough for them to make a connection with the brand. There is no single factor that determines the best possible bidding tactics for your advertising campaigns or that capturing consumer attention is analogous. There are myriad, dynamic elements needed for a consumer to interact with your brand. Viewability is no longer enough, and “attention metrics” are becoming increasingly popular in the industry

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Track and capture: Getting started with attention metrics

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