7:09:08 AM PDT - Tuesday, October 4th, 2022

Unagi throws in the towel on its $700K Model Eleven scooter Indiegogo campaign  

By Editor - Thu Sep 15, 4:41 pm

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Although 345 backers dug into their pockets to the tune of more than $700,000, the scooter they backed — the Model Eleven — will never see the light of day. The company is offering its backers three options to make up for it, including a full refund, or a different model electric scooter. Hardware can be excruciatingly hard — I should know, I ran a $500,000 Kickstarter project I very publically failed to deliver on — and crowdfunding projects have a shadow side: Manufacturing and business models never match up with the models you build at the beginning of a product development cycle. In the case of Unagi, the company’s CEO David Hyman told me it discovered that its subscription model works far better than its planned “build ’em then sell ’em” model.

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Unagi throws in the towel on its $700K Model Eleven scooter Indiegogo campaign

  • Comments Off on Unagi throws in the towel on its $700K Model Eleven scooter Indiegogo campaign

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