9:50:55 PM PST - Wednesday, November 30th, 2022

You shouldn’t skim over gross dollar retention  

By Editor - Sat Nov 19, 10:11 am

Welcome to The TechCrunch Exchange, a weekly startups-and-markets newsletter. It’s inspired by the daily TechCrunch+ column where it gets its name. Want it in your inbox every Saturday? Sign up here . For SaaS companies, net dollar retention is on investor radar more than ever. But it shouldn’t eclipse gross dollar retention: If you are not tracking both metrics, you could be fighting to add new customers into a leaky bucket. Let’s explore

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You shouldn’t skim over gross dollar retention

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