1:18:08 AM PDT - Sunday, September 25th, 2022

YouTube Shorts could steal TikTok’s thunder with a better deal for creators  

By Editor - Sat Sep 17, 8:02 am

The biggest open secret in short form video has nothing to do with the algorithm. The secret is that you can’t get rich on TikTok, because even the most viral creators earn a negligible portion of their income from the platform itself. TikTok remains hugely dominant over the copycat short form video feeds that competing social media giants have spun up in recent years, like Instagram Reels and Snapchat Spotlight. But, according to reports from the New York Times , YouTube Shorts is gearing up to announce an ad revenue sharing model that could revolutionize short form video and give TikTok a run for its money — literally. Revenue sharing is in, Creator Funds are out YouTube was arguably the first platform that made it possible for creative people to earn a living by posting interesting content on the internet. In 2007, only three years after YouTube was founded, the platform unveiled its Partner Program, offering creators 55% of the revenue earned from advertisements served before or during their videos

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YouTube Shorts could steal TikTok’s thunder with a better deal for creators

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